Recent projects
MBL Food & Packaging
During 2021-2022 Georgia created a Digital Marketing Strategy and Plan, and then executed updates to social media channels, including content creation, paid advertising and monthly scheduling. Over this time, the channels achieved a large increase in followers, reach and engagement - all working towards meeting the clients goals.
Photo supplied by WA Potatoes with credit to Philo Loves
potato growers association of western australia (wa Potatoes)
Georgia has provided a range of high level services to the Western Australian potato industry over the past 12 years - and is ongoing today. This includes a previous role as CEO of Western Potatoes Pty Ltd - an industry funded company established to manage the marketing of potatoes prior to industry deregulation. In recent years Georgia has provided Project Management services which include strategic marketing management, communications and media liaison, funding applications, reporting, industry and stakeholder liaison. This includes travelling the World Potato Congress in Dublin in 2022 as an invited speaker on the topic of health and nutrition of potatoes and using this information for marketing.
Photo supplied by Gascoyne Food Council with credit to Anton Blume.
gascoyne food council
From 2015 to 2018, Georgia has delivered strategic media, marketing, events and promotional services to the Gascoyne Food Council. The aim of the activities has been to raise the profile of the region as a high quality food producer and to encourage people to visit for the Gascoyne Food Festival. During this time, Georgia established social media programs, marketing campaigns, media networks and quality content for digital and print channels. Georgia was also responsible for various key events in Perth to promote the region and its produce. As a result of this work, Georgia has also supported the Carnarvon Visitor Centre and other businesses in the region.
Photo supplied by Fruit West Pty Ltd for Bravo™ apples, credit to Craig Kinder.
Bravo™ APPLES
Georgia currently works with Fruit West Pty Ltd and WA Farm Direct to promote the newest apple in Australia - the Bravo™ apple. Georgia provides digital marketing strategy and execution, including content and competitions design and development, plus media and communications support. The role also included delivering an official launch event in Perth in 2017 at Perth City Farm, hosting government, industry, media and other stakeholders.
